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Most of the alternative social networks set themselves up to be the home of free speech, Navarra said, adding that this often means they're home to users whose views are the most extreme or politicized. Most importantly, it also needs to have people on it that others want to engage with. In order to build a sustainable and popular social network, Navarra said Musk would need huge financial capital and a team of experienced product managers and engineers. "There's a reason why pretty much every alt-social network launched in recent years has failed to take off," he said. Navarra said it's not easy to build a buzzing social network. It was re-added in April after the company made some tweaks that enabled it to better detect and moderate hate speech. Parler was removed from Apple's App Store after allegations that it was used to incite violence during the Jan. "One can only assume their logic is by building their own social network, they get to create the content moderation rules they often fall foul of on Twitter, Facebook."Įlsewhere, platforms including Rumble, Parler and Gettr have also launched in an effort to tempt people away from Facebook, Instagram, Twitter and TikTok. "There seems to be a trend for wealthy individuals with a polarizing presence on social media that gets them in trouble, to want to build their own platforms," Matt Navarra, a social media consultant, told CNBC Monday. Trump has been banned from Twitter since January 2021. President Donald Trump launched Truth Social in February as part of the Trump Media and Technology Group.

Musk wouldn't be the first person to ditch the established social media platforms and set up their own.įormer U.S.
